Monday, February 25, 2013

SCORE A HOT SEAT IN HOLLYWOOD: HOUSE BEAUTIFUL'S BLACK AND WHITE CHAIR SCAVENGER HUNT MARCH 5th

 Photo courtesy of House Beautiful 
Black and White is an eternally chic color combination that never goes out of style. Celebrating the allure and glamour of the pairing, on March 6th, House Beautiful is placing 20 black and white chairs of varying shapes and styles in iconic spots ALL OVER LOS ANGELES in their "Beautiful in Black and White" Scavenger Hunt. Working with the Color Combinations theme in the March,  Editor in Chief Newell Turner picked Hollywood as the ideal place to channel this sophisticated, winning combo. In it's fourth year, the hunt provides an unbelievable opportunity to score an amazing perch.
Follow this Hickory chair below for a chance to win it.

So, here is how you can win:

1. Follow House Beautiful @House_Beautiful on Twitter for clues about where in LA to find and win this Hickory chair between March 6th - 7th
2. Follow @stylebeat on Twitter and on March 5th I will share clues on where to find this chair using hashtag #hbchairs
3. But wait there's more! Not going to be in LA for to scavenge? House Beautiful will be launching a Beautiful in Black and White Pinterest Contest providing a chance to win a chair there.  Follow House Beautiful's Pinterest boards, Pin at least 3 images from housebeautiful.com and Pin at least 3 images from their favorite blogs, which we they announce March 7th. House Beautiful will select their 5 favorite pinners who will win one of 5 chairs from Room and Board, Room Service, Target, Grandin Road, and Frontgate.

Photo courtesy of Hickory Chair
House Beautiful asked me to select a memorable cinematic moment that best captured the allure of the black and white film heyday. The film that best captures the glamour of the day for me is Top Hat. This 1935 movie with Fred Astaire and Ginger Rogers oozes Old Hollywood regency style and dapperness. Hickory Chair's Suzanne Kasler-designed deco-inspired Laurent black lacquer side chair with white linen upholstery would be right at home on a film set.

Photos courtesy of RKO Radio Pictures
 Fred Astaire doing his thing in his black and white finery.

 Deco divine sets complete the dramatic allure.

The scale of these pieces is perfect- so well sized for the space.

 Glamour!

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